New research on how MNEs respond to economic turmoil, by ๐๐ก๐ซ๐ข๐ฌ๐ญ๐ข๐๐ง ๐๐๐ซ๐ฑ
Read Online First article in Business History
The 1970s and 1980s were a time of economic turmoil in Latin Americaโhigh inflation, debt crises, and shifting industrial policies made foreign investment risky.
How did multinational corporations respond?
๐๐๐ซ๐ฆ๐๐ง ๐๐ก๐๐ฆ๐ข๐๐๐ฅ ๐๐ข๐ซ๐ฆ๐ฌ ๐ข๐ง ๐๐๐ญ๐ข๐ง ๐๐ฆ๐๐ซ๐ข๐๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐๐๐๐ฌ ๐๐ง๐ ๐๐๐๐๐ฌ: ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐ง๐ ๐ฆ๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ ๐จ๐ ๐ฆ๐ฎ๐ฅ๐ญ๐ข๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ๐ฌ ๐ข๐ง ๐ ๐ฏ๐จ๐ฅ๐๐ญ๐ข๐ฅ๐ ๐๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐๐ง๐ญ https://doi.org/10.1080/00076791.2025.2456291 by ๐๐ก๐ซ๐ข๐ฌ๐ญ๐ข๐๐ง ๐๐๐ซ๐ฑ examines how Bayer and Hoechst, two major German chemical firms, navigated this uncertainty by adjusting their strategies between exports and FDI to remain competitive. Their experience provides key lessons on resilience, risk management, and multinational strategy in volatile environmentsโlessons still relevant for todayโs global businesses.
