New research on what happens when foreign corporations write your countryβs history?
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What happens when foreign corporations write your countryβs history?
In Poland, multinationals use storytelling not just to sell-but to belong. The article βWhen in Poland: Strategic uses of historical narratives by foreign MNCs in a discontinuous host-country contextβ by Rafal Staszek vel Staszewski & Tomasz Olejnicza studies how MNCs like Mercedes, BNP Paribas, Biedronka & EY use the past to build legitimacy and shape national memory.
π https://doi.org/10.1080/00076791.2025.2458056
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