ToC: BH 60(8) - Brand History Part 1
Business History, Volume 60, Issue 8, November 2018 is now available online on Taylor & Francis Online.
The Brand and its History, Part I: Trademarks and Branding
Introduction
Trademarks in branding: Legal issues and commercial practices Patricio Sáiz & Rafael Castro Pages: 1103-1124 | DOI: 10.1080/00076791.2018.1497765 Special issue on: The Brand and its History
Branding before the brand: Marks, imitations and counterfeits in pre-modern Europe Carlo Marco Belfanti Pages: 1125-1144 | DOI: 10.1080/00076791.2017.1282946
Early marks: American trademarks before US trademark law Paul Duguid Pages: 1145-1168 | DOI: 10.1080/00076791.2016.1246541
The ‘disguised’ foreign investor: Brands, trademarks and the British expatriate entrepreneur in Brazil Teresa da Silva Lopes, Carlos Gabriel Guimarães, Alexandre Saes & Luiz Fernando Saraiva Pages: 1169-1193 | DOI: 10.1080/00076791.2017.1287174
Brands in the Basque gun making industry: The case of ASTRA-Unceta y Cía Igor Goñi-Mendizabal Pages: 1194-1224 | DOI: 10.1080/00076791.2017.1282947
Cheese trademarks: Italian dairy firms’ practices during the 20th century Ilaria Suffia, Andrea Maria Locatelli & Claudio Besana Pages: 1225-1252 | DOI: 10.1080/00076791.2017.1379506
The effects of producers’ trademark strategies on the structure of the cognac brandy supply chain during the second half of the 19th century. The reconfiguration of commercial trust by the use of brands Thomas Mollanger Pages: 1253-1274 | DOI: 10.1080/00076791.2017.1357696
Disney in Spain (1930–1935) Jose Bellido & Kathy Bowrey Pages: 1275-1305 | DOI: 10.1080/00076791.2017.1299129